Markets have shape — your analysis should too. The 3V Snowflake™.
The 3Valley Consulting Snowflake™ is a strategic positioning and narrative analysis framework designed to make qualitative strengths and weaknesses visible, comparable, and actionable. Each Snowflake™ is intentionally unique—reflecting the distinct strategy, narrative, and market context of the company it represents.
Rather than relying on flat, one-size-fits-all comparisons, the Snowflake™ evaluates how well a company tells, proves, and sustains its story in-market—across the dimensions that shape perception, preference, and performance.
Two Scoring Modes
3Valley Consulting uses two complementary scoring modes, depending on the strategic question being asked.
1. Comparative Mode (Benchmarking)
Question answered: How does this company perform relative to peers?
- Scores are normalized across a competitive set
- Emphasis is on contrast, not absolute strength
- Ratings are intentionally compressed to avoid score inflation
- Best used for:
- Competitive benchmarking
- Win/loss analysis
- Category mapping
A strong company can score lower here if competitors excel in the same dimension.
2. Diagnostic Mode (Deep Dive)
Question answered: How strong is this company on its own terms?
- Scores reflect absolute marketing or positioning quality
- Allows greater precision (e.g., half-points)
- Fully credits areas of excellence even if peers are also strong
- Best used for:
- Positioning refinement
- Messaging strategy
- Go-to-market alignment
Strengths are evaluated independently of competitors.
What the Snowflake™ Measures (Not Features)
Each Snowflake™ axis evaluates market-facing effectiveness, such as:
- Category clarity
- Value proposition strength
- Differentiation narrative
- Persona precision
- Proof and credibility signals
- Message consistency across channels
The result is a shape, not a rank — revealing where a company is over- or under-invested in its story.
Why the Snowflake™ Works
- Forces explicit trade-offs
- Makes narrative strengths visible
- Prevents false precision
- Connects positioning directly to GTM execution
The Snowflake™ doesn’t tell companies what they are — it shows them how they are perceived, and where they can win.
Ready to scale smarter? Let’s build the strategy that gets you there. Schedule a consultation or email us at info@3valleyconsulting.com.
Snowflake™ is a proprietary methodology and a trademark of 3Valley Consulting. Trademark registration is pending.
3Valley Consulting 